For example, the number of cars sold in China has exceeded the number sold in the U.S. market for several years now. Here's a table and a figure from the VDA (the German Association of the Automotive Industry) showing global sales figures for passenger cars.
Here's a figure showing growth of motor vehicle sales in China.
As a thought experiment, imagine that you are a movie executive trying to focus on movies that can be shown with minimal adaptations in a number of large global markets: the US, Europe, China, Japan, Latin America. What sort of movies would you make? Well, you might focus on movies that are heavy on action and sound effects, but light on complex dialogue, as well as movies with a number of comic-book characters and aliens, who can appeal across conventional lines of ethnicity.
In the closing decades of the 20th century, a lot of Americans took it for granted that prominent global brands would either be American-based or at least would have a large US market presence. Meanwhile, people in many other countries found it bothersome (sometimes mildly annoying, sometimes downright aggravating) that they were so often confronted in their own countries--both on store shelves and in advertising--with products that had a strong American identity. But global demand is shifting. The huge US market will remain important, of course. But more and more, Americans are going to be seeing brands and titles and products where the US market is just one among several--and not necessarily the most important one.